Let's turn your next opportunity into a strategy.
Every business has a different opportunity.
M42 engagements are customised according to business objectives, market complexity, audience, channels, campaign requirements, creative requirements and level of strategic involvement.
The intelligence behind the execution.
Orion is M42's proprietary marketing intelligence platform. Orion provides the intelligence. M42 turns it into strategy and action.
One connected marketing engine.
INTELLIGENCE → STRATEGY → CREATIVE → CAMPAIGN → MEDIA → PERFORMANCE → OPTIMISATION → GROWTH
Performance intelligence feeds the next strategy.
Performance, media & insight
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04 — Paid Media
Put your message in front of the right people.
M42 plans, launches and manages paid campaigns across the channels appropriate to the business objective.
META
Facebook · Instagram · Lead generation · Conversion campaigns · Retargeting · Audience testingLINKEDIN
B2B lead generation · Professional audiences · RetargetingAdditional channels where strategically appropriate.
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05 — Performance & Optimisation
Never stop improving.
Campaign performance tells us what is working, what isn't and where the next opportunity lies.
AUDIENCE ↔ CREATIVE ↔ MESSAGING ↔ BUDGET ↔ FUNNEL ↔ CONVERSION
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06 — Reporting & Insights
Don't just see the numbers. Understand them.
M42 gives clients visibility into campaign performance through a private reporting environment.
Spend · Impressions · Reach · Clicks · CTR · Leads · Cost per Lead · Conversions · CPA · ROAS (where applicable) · Performance trends · M42 Insights · M42 Recommendations
Six capabilities. One connected system.
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01 — Marketing Strategy
Know where you're going before you spend.
We develop marketing strategies around your business objectives, market and audience.
Business analysis · Market analysis · Audience strategy · Positioning · Messaging · Customer journeys · Funnel strategy · Channel strategy · Campaign planning
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02 — Audience Intelligence
Understand the people behind the market.
Powered by Orion, M42 uses proprietary intelligence to uncover the audience insights that inform strategic decisions.
Personas · Audience segments · Motivations · Customer needs · Pain points · Buying considerations · Audience opportunities · Messaging direction
Detailed intelligence is delivered as part of strategic service.
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03 — Creative & Campaigns
Turn insight into something people remember.
We transform strategic insight into campaigns, messaging and creative designed around the audience.
Campaign concepts · Creative direction · Ad creative · Copywriting · Messaging · Landing-page direction · Campaign assets
Strategy that moves. Marketing that performs.
M42 brings intelligence, strategy, creative, media and optimisation together in one connected marketing system.
Services
Marketing that turns intelligence into action.
M42 brings marketing intelligence, strategy and execution together to help businesses pursue meaningful growth. Orion is the intelligence platform behind M42. M42 turns the opportunity Orion sees into marketing action.
Marketing intelligence
Use Orion’s intelligence as the foundation for clearer marketing decisions and focused action.
Strategy
Shape marketing direction around your business objectives, market complexity, channels and campaign requirements.
Creative
Develop creative as part of a connected marketing strategy, built to support the objectives and channels in scope.
Paid media
Plan and execute paid media as part of an integrated approach to performance and growth.
Performance and optimisation
Assess performance, identify opportunities and optimise marketing activity as priorities evolve.
Custom to your business
Every engagement is shaped around your objectives, markets, channels, campaign requirements and the level of strategic involvement you need. M42 uses custom pricing rather than fixed ecommerce-style packages.